Entrepreneurial and Leadership Series: Marketing

4/22/2021 5:00 PM

https://score.tfaforms.net/17?EventID=a105a000006v1Qe  

The third workshop provides clients with an introduction to marketing communication methods and tools to maximize their customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, clients will know how to: outline their marketing strategy, test their marketing message, choose the right sales channel, and exercise their marketing strategy.

• Create Outline for Sales Mix and Marketing Strategy
• Identify Elements of a Business Model
• Benefit Statements

• Research Tools
• Target markets
• Marketing Persona
• Marketing message
• Media Kits

• Create Value Propositions
• Develop Key Messages

Instructor: Kim “Kat” Shepherd

Kim “Kat” Shepherd is a traveler, entrepreneur, author, business, marketing, and skills trainer.  From a start-up company to a multi-million dollar enterprise, she has maneuvered through economic instability and common pitfalls in the business world and shares her experience.  She is a dynamic and powerful speaker that incorporates an energetic, unique style to engage her audience in an array of business. Kat’s business, Kat's company "The Ultimate Professional Inc." training in digital marketing, business skills, and computer software. Kat is also an Instructor at The University of California Riverside Extension. Both professionals and those new to business take away something valuable when listening to her speak.